sachin tendulkar Business interests
Tendulkar's immense popularity has led him to be an early pioneer in India on cricket business dealings when he signed a record sports management deal with Worldtel in 1995, the value of the deal being 
30 crore (US$5.2 million) over five years.[174] His next contract with WorldTel in 2001 was valued at 80 crore (US$14 million) over five years.[175] In 2006, he signed a contract withSaatchi and Saatchi's ICONIX values at 180 crore (US$31 million) over three years.[176]
30 crore (US$5.2 million) over five years.[174] His next contract with WorldTel in 2001 was valued at 80 crore (US$14 million) over five years.[175] In 2006, he signed a contract withSaatchi and Saatchi's ICONIX values at 180 crore (US$31 million) over three years.[176]
Tendulkar has opened two restaurants: Tendulkar's[177] (Colaba, Mumbai) and Sachin's[178] (Mulund, Mumbai) and Bangalore. Sachin owns these restaurants in partnership with Sanjay Narang of Mars Restaurants.
In 2007, Tendulkar also announced a JV with the Future Group and Manipal Group to launch healthcare and sports fitness products under the brand name 'S Drive and Sach'.[179] A series of comic books by Virgin Comics is also due to be published featuring him as a superhero.[180]
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