sachin tendulkar Commercial endorsements

Sachin Tendulkar has been sponsored by several brands throughout his career including Boost (1990–present),^[181] Pepsi (1992–2009),^[182] Action Shoes (1995–2000),^[183] MRF (1999–2009),^[184] Adidas (2000–10),^[185] Britannia (2001–07),^[186] Fiat Palio (2001–03),^[187] TVS (2002–05),^[188] ESPN Star Sports (2002–present),^[189] Sunfeast (2007–13),^[190] Canon (2006–09),^[191] Airtel (2004–06),^[192] Reynolds (2007–present),^[193] G-Hanz (2005–07),^[194] Sanyo BPL(2007–present),^[195] Toshiba (2010–present),^[196] Colgate-Palmolive,^[197] Philips,^[197] VISA,^[197] Castrol India (2011–12),^[198] Ujala Techno Bright^[199] and Coca-Cola (2011–13)^[200]

He has also been a spokesperson for National Egg Coordination Committee (2003–05),^[201] AIDS Awareness Campaign (2005)^[202] and Luminous India (2010–present)^[203]